Knorr "Tinola Mo Na Lang Yan" campaign
In 2017, Knorr was one of the accounts I had to create designs for during my stint in Ogilvy & Mather Philippines. The goal of this particular campaign was to highlight the use of Knorr in one of the most famous Filipino dishes, Tinola.
Creating the visuals
Keeping the brand identity of Knorr consistent, I was in-charge of developing various scenarios in which one would start craving for Tinola. With Tinola being known as a staple Filipino comfort food, I focused on creating assets that revolved around the daily experiences of Filipinos.
Working with limited brand images
This particular digital asset was to be used for social media posts with minimal budget. The only pieces provided in the toolkit include the Knorr logo, and the two photos of Tinola. Apart from the mentioned assets, I had to search and pull together a set of visual narratives.
2017
Katya Roxas | Art Director (Contract)
Graphic design
Ogilvy Philippines