Paper Stories by Heima Inc.
Heima Inc. is a Manila-based home and lifestyle brand. In 2015, I worked as their creatives intern with a broad range of responsibilities from taking product photography and illustrating graphics for their various events and social promotions. One project I was particularly proud of was rebranding the creatives for their annual Paper Stories event.
Learning about Paper Stories
Paper Stories was an annual lifestyle event held by Heima. This event focuses on promoting the arts and crafts portion of the store. Various local artists who contribute to the store were invited to have their own pop-up booths. Refreshments and a live band were playing during the event as well.
Rebranding the creatives
Every year, the Heima creatives team is in-charge of rebranding the event. In 2015, I was in-charge of rebranding the assets based on the theme - paper. With the versatility of paper in mind, I decided to play around with the concept of everything being origami.
2015
Katya Roxas | Creative intern
Graphic design
Illustration
Heima Inc.