The National Forum on Anti-Asian Racism
The National Forum on Anti-Asian Racism brought together people across generations, sectors, and the country. Together we shared our stories and found common themes to move us forward against anti-Asian racism in Canada.
Make it stand out.
Whatever it is, the way you tell your story online can make all the difference.
Focusing on the students
Without the Library is UBC Library Communications and Marketing campaign that solely focuses on the students, the platforms they’re active on, and their thoughts about the Library. Conceptualizing with students in mind, I looked toward modern, fun, and youth-focused platforms for inspiration.
Animating and illustrating for fun
Playing outside the box of corporate design, I had the opportunity to autonomously animate and illustrate fun graphics. I created all of the illustrations from scratch, crafting most of the pieces based on the story of the student.
Promoting on social media
On the communications side, I led the promotional strategy of the campaign, which includes paid Instagram and Facebook ads. This was the first paid campaign that the Library Communications and Marketing team conducted, and I can proudly say that managed the analytics and based strategy moving forward on data.
2021
Katya Roxas
Art direction
Graphic design
UBC Brand and Marketing