Library Employee Profiles branding
At UBC Library, we’re passionate about the work we do and eager to share our knowledge. To humanize and bring Library employees to the forefront, we’ve collected stories from across our various branches and units to give you a glimpse into the lives of the people who make the Library and why they like working here.
Recreating the profiles
Historically, Library employee profiles were limited to written stories that were posted on the blog.
After working closely with my design colleague, we came up with a design solution to revamp how we will be telling the stories moving forward. While my colleague recreated the landing page, I worked on the branding of the social media assets, which includes a minimalistic animated soundbite.
Getting to know UBC's librarians
My colleague and I made it a point to sit with library employees from across all branches from varying units and have conversations about – not just the work they do – their journey to the Library and what keeps them going. At the beginning, I was in-charge of the technical side: audio, video, photography. Recently, I also started conducting interviews and writing stories.
Humanizing through design
The goal of the re-branding was to alleviate the stigma around libraries solely being an authoritative institution. We wanted to humanize the Library. How? By telling our subjects that we’re taking photos for a campus billboard, resulting in them laughing, and us capturing that moment. Designing the assets involved focusing on their portraits with minimal, podcast-like graphics.
2018
Katya Roxas | Communications Officer
Photography
Graphic design
UBC Library Communications and Marketing