TRESemmé Keratin Smooth - Be Runway Ready
In 2017, TRESemmé was one of the accounts of Ogilvy & Mather Philippines. I was the designer who was in charge of producing several digital assets for their Keratin Smooth - Be Runway Ready campaign. For this campaign, high fidelity and engaging assets were required over a short period of time. Resulting in my quick turnover of quality visuals such as: short animated videos, campaign branded GIFs and still graphics.
Designing for an ad agency
Being the main graphic designer for the TRESemmé account, I was in-charge of quickly creating a big volume of high quality assets for their web promotions. This set of multi-formatted assets were used as paid ads and digital promotion.
About the campaign
TRESemmé’s Keratin Smooth - Be Runway Ready campaign was about featuring various Manila-based TRESemmé brand ambassadors. The goal was to showcase the versatility of possible hairstyles after using TRESemmé’s products.
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2017
Katya Roxas | Art Director (Contract)
Graphic design
Ogilvy Philippines